How Super Bowl Sunday Became an Unofficial Holiday

Photo Courtesy: Kristi Machado/U.S. Air Force

Every February, the Super Bowl inspires millions of people to gather around their TVs, put out some snacks, fill their coolers and turn on the big game. It has become an unofficial national holiday in the United States, arguably more celebrated than days like Labor Day and President's Day.

So, how did a sporting event become such a beloved — and lucrative — occasion? The story of this football phenomenon is an impressive one and might change how you view this momentous Sunday in the years to come. Let’s tune in!