What Is Product Orientation? Activities, Examples & Companies

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Product orientation is a business strategy that focuses on developing and designing high-quality products that generate demand. In other words, a product-oriented business has an "if you build it well, sales will come" type of mentality.

On the opposite side of the coin is a strategy called market orientation. The biggest difference is that product-oriented companies build products that they believe are strong enough to inspire public interest, while market-oriented companies build products designed to cater to public interests that already exist. Learn more about product orientation by reviewing definitions and examples of companies that utilize this strategy.